Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The brand was previously owned by Tata Sons. The name comes from the. Relaunching the brand Hamam in urban & rural markets. Hamam is a natural soap it was more of a natural soap than herbal Hamam Sample Work – Lush “Hope Soap” advertising proposal (student project). Ready to download MBA project reports in Finance, Banking, Human Resource HR, Marketing and many more.
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LUX is a global brand developed by Unilever. This is shown in figure 5 below.
And some suggested to reduce prkject price so that middle class can buy the soap. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying.
They expect the company to provide the product at a lower price.
The usual measures of customer satisfaction involve a survey. Between andHamam launched Hamam Nalangumavu soap.
ROYAL Projects: Project on Hamam Soap
You can tick more than one option? We extend my thanks and indebtedness to Dr. Ritva Sotamaa Product Variants: You can help Wikipedia by expanding it. Retrieved from ” https: Customer satisfaction developed in the s by Professor Noriaki Kano that classifies customer preferences into five categories: Lux soap Established Year: Subsequently, Lux soap has been marketed hwmam several forms, including hand wash, shower gel and cream bath soap.
Views Read Edit View history. As the product gained greater foothold in the market, the price was increased in order to maximize the profit.
The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. A structured questionnaire is used to collect the primary data. Hamam soap was established in as a mild soap that could be used by families. The company can increase its sales by reducing its price and increasing its advertisements.
It can be, and often is, measured along various dimensions. According to Hanam et al. Customer’s behaviour always looks for some extra benefit with purchasing. It is said to be pure and safe on the skin.
HAMAM SOAP Questions and Answers, Discussion –
There are many factors that affect customer satisfaction. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Today, Lux products are manufactured at 71 locations with more than suppliers and associates providing the raw materials. Organizations need to retain existing customers while targeting non- customers. The customer is asked to evaluate each statement in terms of their perceptions and expectations of performance of the organization being measured.
From the above table it is inferred that The price fairness itself and the way it is fixed and offered have a great impact on satisfaction. The company has to give some discounts or offers at the time of special occassions i. Unilever brands Indian soap brands Brand name products stubs. The study is confined to the city of Coimbatore only considering the consumers of effect of Lux soap.
Lux is a generic brand widely used by all segment of society, so company should consider all segment of society while launching its different types of product.